Media group PMP Ltd has continued to roll out IntelliTrac’s GPS Tracking System in all states of Australia. With almost 10,000 systems currently in the roll out process, IntelliTrac has provided PMP a smooth and seemless transition into GPS Tracking Technology.
The IntelliTrac GPS tracking system, was launched in Sydney in September 2006, and rolled out to Melbourne, Brisbane, Adelaide and Perth during the first half of 2007.
The device is carried by people delivering direct marketing material and shopping catalogues to residential households. The system provides real time updates and management reporting on the progress of delivery.
IntelliTrac has assisted PMP achieve market leadership by increasing productivity and DIFOT (Delivery in Full on Time) to 99%. The increased productivity equating to increased sales for PMP’s clients such as the Coles Myer Group.
The IntelliTrac X1 GPS Personal Tracking System, coupled with Virtual Map Software, tracks and monitors catalogue distributors every 15 metres in real time, and is able to produce delivery reporting data to drilled down household levels.