IntelliTrac GPS Tracking to boost PMP earnings

Media group PMP Ltd says a new global positioning system (GPS) that will track the progress of people delivering shopping catalogues will improve its bottom line in years to come.

GPS tracking, due to be launched in Sydney in September, will be carried by people delivering direct marketing materials and give real time updates on progress of delivery and help improve delivery times.
PMP said 13 major retailers including all Coles Myer Ltd brands, Red Rooster, Hungry Jack's and Radio Rentals had already signed up to use the new system.

Chief executive Brian Evans said the company's investment in GPS tracking was not expected to have a material impact on operating earnings in the current financial year.
Earnings before interest and tax is on track to between $80 million and $85 million for 2005/06, he said. 

Asked whether the introduction of the system would impact PMP's bottom line in 2006/07 and beyond, he replied: "Most definitely."
"We are talking about a premium product, and it is priced that way and, from PMP's perspective, you can see by the take-up that we have got from the market place already that people are excited about the new model," he said.

PMP expects to introduce GPS tracking early next year in other capital cities.
 

The company said better pay for letterbox delivery "walkers" would also help to reduce the current high turnover of staff, which is a common problem across the industry.