Media group PMP Ltd says the new IntelliTrac GPS Tracking System will track and monitor the progress of people delivering shopping catalogues and will improve its bottom line in years to come.

The IntelliTrac GPS tracking system, was launched in Sydney in September 2006, and is carried by people delivering direct marketing materials. The system provides real time updates and management reporting on the progress of delivery.

Trials conducted in late 2005, saw the IntelliTrac system increase PMP’s DIFOT (Delivery in Full on Time) to 99%

Already PMP has increased its market share as 13 major retailers including all Coles Myer Ltd brands, Red Rooster, Hungry Jack's and Radio Rentals have already signed up to use the new system.

PMP Chief executive Brian Evans said the company's investment in GPS tracking was not expected to have a material impact on operating earnings in the current financial year.

Asked whether the introduction of the system would impact PMP's bottom line in 2006/07 and beyond, he replied: "Most definitely.”

"We are talking about a premium product, and it is priced that way and, from PMP's perspective, you can see by the take-up that we have got from the market place already that people are excited about the new model," he said.

The company said better pay for letterbox delivery "walkers" would also help to reduce the current high turnover of staff, which is a common problem across the industry.

IntelliTrac  with its associated companies Virtual Map and street-directory.com.au hope to  partner with PMP to market this technology globally.